focus on DIRECTING AI
The future of professional work isn’t about humans versus machines. It’s about humans directing machines with the same craft, nuance, and creative judgment that great directors have always brought to their work.
You’re not typing commands into a terminal. You’re collaborating with an intelligence that responds to direction, improves with feedback, and produces better work when properly guided.
This video microlearning series is a realtime demonstration of putting this guidance into action.
1. Cast the Character
Learn why treating your AI as a performer rather than a tool transforms the quality of its output. You’ll see a side‑by‑side comparison of a bland, generic prompt versus a character‑driven prompt, and discover how defining a persona—complete with values and expertise—helps generate more engaging, persuasive language.
2. Set the Intention
Explore how to brief your AI effectively by specifying the objective, audience, format, and tone. This session shows how a clear intention improves relevance, structure, and impact. You’ll be introduced to a flexible template for crafting detailed prompts that guide the AI without stifling its creativity.
3. Rehearse and Refine
Dive into the iterative process of refining AI output through targeted feedback. You’ll learn how to ask for tone adjustments, structural changes, tighter language, and sharper calls to action, and why multiple iterations are essential for quality. This session emphasises treating the AI as a collaborator, giving you practical strategies to polish drafts until they align with your voice and objectives.
focus on Competency
Designed for people who are already playing key roles in businesses, communities and families, the sessions enable you discover insights, learn new models and skills and practice them in the context of your current routines and daily dramas.
Watch this video to learn why we focus on building Competence.
featured insight
What is the difference between communication and noise?
What is the cost of investing in activity without a clear intent?
This insight has been lifted from Session 101.3
in the Communication is Action Class
in the Communication Course.
Course Structures
Each COUP Online Learning Course has a series of Classes, each of which is delivered across a number of Sessions. Each Session features a video presentation of roughly seven minutes, followed by Action Learning exercises.
You are encouraged to keep a learning journal as some Action Learning exercises require note taking. You can also use the Online Notepad from any page featuring the Take Notes button in the top right corner. Your notes will be secure and available for you to access, download and print at any time from here.
Featured Course
Requires Membership
This is a practical and comprehensive approach to developing the power and ability to create awareness, understanding and belief; whether live, online or in media.